November 7, 2018

Print Design Principles – Every Smart Marketer Should Know

Print Design Principles – Every Smart Marketer Should Know

Association of a brand or a business with a well-designed logo is not uncommon. This very association is made using a process that guarantees every piece of the jigsaw fits properly. And the end result is a finished product that the world will encounter and if done well even recall. During this process of Fitting the bolts it is extremely important that the designers and the entrepreneurs are about the same ‘page’ and have a few essentials covered so the procedure gets easier and provides the desirable effects.

Here are things that can direct a marketer to tune up his print layout.

Enjoy Comfort but do not compromise on uniformity

poster design

We all love Comfort – be it colors, texture and special techniques of styling. Why ignore it when it comes to print layout. Versatility will always be an added benefit when working on a specific brief. In the modern world of multimedia it is vital that the logos designed or branding must be flexible so that it can be used for printing and utilized digitally too. To accomplish this purpose designers must know about the technical knowhow associated with printing process and take into consideration the format, quality of paper, colors and detailing in the poster design so the layout is a flexible one which is easily put to use on multiple platforms without compromising on uniformity.

Balance your act – remain net and print-friendly

Formatting plays an significant part where printing is concerned. It needs to be such that it allows the design to be printed on the company card in addition to banners and posters. Therefore, it is always a good idea to design in EPS or vector format as both are scalable and allows for little and enormous prints and it may be used digitally. The idea here is to have exceptionally creative logos but to maintain it internet and print-friendly emphasizing on the resolution, the sort of ink for use while printing and the quality of paper.

The brand colors with promotional table can be maintained with good use of color systems. The colors we see on computer as well as those used while printing are distinct. The inks used while printing are CMYK and the colors we see on our monitor are RGB, which contributes to color variations in the finished print. Using PMS place printing can correct this glitch and ensure accuracy simply by fitting the brand color to the corresponding PMS color.

Power up with subtext

Subtext provides far more energy than the overt message presented in the plan, it strengthens the direct message. Colors, fonts and images used to communicate the message through subtext should be carefully chosen keeping in mind their universal significance.

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