Direct mail is a method of sending mail related to advertising, such as credit card applications or non-profit fundraising letters, to potential customers or people that share their contact information with the sender. This refers to people who fill out their emails or numbers on websites or through forms. Many organizations implement direct mail strategies to advertise their goods or services. These services may range from consumer records and leaflets to pre-approved card applications. Often, direct mail is shadowed by a negative reputation for being perceived as junk mail by the receiver.
Despite that, it holds great value as a large stream income for postal services. It is also an effective marketing strategy for the older population. It relies on various demographic data forms such as location, income, age, etc., to select the recipients. The direct mail in Rochester is an advertising strategy for distributing mails. It is based on a system that takes advantage of the fact that bulk mailing costs are lower than other forms of marketing.
Various forms of direct mail
Direct mail can be sent or distributed in various forms. This form depends on the type of content the receiver is most likely to interact with. Some of the common forms of direct mail include:
- Credit-card applications
- Letters
- Newsletters
- Brochures
- Flyers
- Coupon envelopes
Besides direct mail in Rochester, there are other essential components of a successful direct mail campaign. The most important of them is the recipient, who is most likely to interact with the mail.
The most important factor – The recipient
The list of recipients comprises the most likely to interact with the mail or fall under the correct demographics for the content being advertised through it. This list of potential interactors is formed after taking in stats offered by:
- Phone Companies
- Colleges and universities
- Credit card companies
- Websites
- Magazines and Newspapers
- Daily-use services
The direct mail responses rates range from 1% to 20%. Since the most important factor is user interaction, thus the response rates are higher when the right content reaches the correct recipient.
